The painting is owned by the De Morgan Foundation and is currently exhibited at Wightwick Manor, run by the National Trust.
Location History:
The painting was displayed at the De Morgan Centre in London until its closure in 2014.
When taking in Evelyn De Morgan’s Flora (1894), the incredible amount of detail is immediately striking, every single flower and bird is placed with deliberate purpose. While it is easy to view this simply as a beautiful depiction of the Roman goddess of spring, looking closer reveals that the life-size piece is a profound tribute to the city of Florence and Renaissance art.
Renaissance Roots and Realism
De Morgan painted this masterpiece entirely in Florence. She was deeply inspired by Sandro Botticelli’s Primavera and The Birth of Venus, even traveling to copy his masterpieces directly at the Uffizi Gallery as preparation. That classical influence shines through in the goddess's graceful, flowing pose. To achieve the striking realism of the figure, De Morgan made numerous careful studies of her model, Jane Hales.
Symbolism Hidden in Nature
The natural elements surrounding Flora are rich with allegory, celebrating the renewal and rebirth of the spring season:
The Loquat Tree: Flora stands elegantly before a loquat (or nespola) tree, explicitly chosen because it bears fruit in the early spring.
Detailed Wildlife: If you look closely at the branches, you will spot meticulously painted tiny birds, such as the chaffinch and the siskin. Shimmering Garments: The goddess wears a magnificent white robe covered in Florentine flowers. De Morgan actually painted the drapery over gold leaf so the pansy pattern would physically catch the light and shine. Additionally, her bright scarlet shawl features a pattern of gold swallows, migratory birds that perfectly fit the theme of returning spring.
The Meadow: Vibrant blossoms scatter at her feet across a meadow filled with highly specific symbolic plants: yellow primroses, blue forget-me-nots, and pink cyclamen.
The Meaning Behind the Scroll
In the bottom right corner, a small scroll features an Italian inscription that begins, "I come from Florence and I am Flora". Interestingly, the translated inscription goes on to mention taking a new home in the mountains of Scotland. This was a clever, personalized nod to the Scottish ship-owner, William Imrie, the patron who originally purchased the painting. Through Flora, De Morgan brilliantly utilizes ancient mythological themes to challenge the intellectual status quo of her era, seamlessly blending her own unique Pre-Raphaelite sensibilities with classic Renaissance aesthetics.
Flora (1894), oil on canvas by Evelyn De Morgan, depicts the Roman goddess of flowers before a fruiting loquat tree, scattering blossoms underfoot. Her gown, painted over gold leaf, evokes Florentine altarpieces; a scarlet scarf bears gold swallows, a Christian symbol of resurrection, while nearby goldfinches reference Christ's Passion, layering Christian meaning over pagan myth. The composition reworks Botticelli's Primavera, though Flora stands alone, melancholic amid abundance, suggesting mortality within spring's renewal. An Italian scroll links her birthplace, Florence, to her new home in Scotland. Commissioned by patron William Imrie, the painting belongs to the De Morgan Collection.
